Included From Day 1
Hosting, fixes & updates No surprise invoices for routine support.Growth Retainer
How the Growth Retainer actually works.
A clear look at what's included, why it's mandatory for the first 6 months after launch, and the two paths you can take once that period ends.
The Commitment
Mandatory for the first 6 months, then it's your choice.
The retainer starts the moment your app launches and runs for a minimum of 6 months before you get to choose your path forward.
Month 0
Setup
The one-off setup fee builds and launches your app. The Growth Retainer begins right after launch.
Months 1–6 Mandatory
Full Growth Retainer
Runs at your tier's full monthly rate for a minimum of 6 months, keeping the app hosted, stable, and improving through its most critical early period.
Month 7 Onward
You Choose
Once the 6 months are up, pick the path that fits.
Select your package tier to see the numbers
Month 0
Setup Fee
RM 5,000
One-offMonths 1–6 Mandatory
Growth Retainer
RM 3,500/mo
RM 21,000 total over 6 monthsMonth 7 Onward
Your Choice
Why It's Different
Typical agency maintenance fee vs. our Growth Retainer.
Most agencies treat post-launch support as an afterthought — reactive, billed by the hour, with nothing set aside to actually keep improving your app. The Growth Retainer is built to be the opposite.
Typical Agency Maintenance Fee
Reactive, and billed by the hour
- Only covers fixing what breaks — new features are quoted separately.
- Hosting, backups, and monitoring are often extra line items.
- Support hours are billed ad-hoc, so costs are unpredictable.
- No dedicated time set aside to actively improve the app.
Our Growth Retainer
Proactive, and built into one fixed fee
- Hosting, backups, monitoring, bug fixes, and minor updates all included.
- A set block of monthly dev time reserved for new features and improvements.
- One predictable monthly cost — no surprise invoices for routine support.
- We stay involved after launch instead of moving on to the next project.
What it actually costs to add new features later.
A realistic 6-month scenario: your business asks for 4 small feature updates after launch — a new report, an extra user role, a small integration, a UI tweak.
Typical Agency (Pay-Per-Request)
- Hourly rateRM 150–250/hr
- Avg. small feature (6–10 hrs)RM 900–2,500
- 4 requests over 6 monthsRM 3,600–10,000
- New quote + wait, every timeDays to weeks
Extra cost RM 3,600–10,000+
Our Growth Retainer
- Monthly dev time blockAlready included
- 4 requests within the blockRM 0 extra
- New quote needed?No
- TurnaroundSame retainer cycle
Extra cost RM 0
Estimated savings over 6 months: RM 3,600 – RM 10,000+ — money that would otherwise go to one-off invoices instead of staying in your business.
What's Included
Every Growth Retainer covers the same core scope.
The exact monthly fee scales with your package tier, but what it covers stays consistent.
Hosting
Hosting & Backups
Your app's backend and data stay hosted, backed up, and monitored for uptime.
Learn more →Support
Bug Fixes & Monitoring
Issues are caught and fixed before they become a problem for your team or customers.
Learn more →Updates
Minor Updates
Small tweaks, content changes, and compatibility updates as devices and OS versions change.
Learn more →Growth
Monthly Dev Time Block
A reserved block of development hours each month for new features and improvements — this is what makes the retainer pay for itself.
Priority
Priority Response
Retainer clients are prioritized over one-off or non-retainer support requests.
Clarity
One Predictable Fee
No surprise invoices — the monthly rate is fixed and agreed upfront.
After 6 Months
Two paths, depending on how active your app still needs to be.
Option A
Continue Growth Retainer — 20% Off
Keep the full scope: hosting, monitoring, bug fixes, minor updates, and your monthly development time block — all at 20% off your tier's standard monthly rate. Best if your app is still actively evolving with new features.
Option B
Basic Maintenance Package — 50% Off
A lighter plan covering hosting, monitoring, and critical bug fixes only — at 50% off the Growth Retainer rate. No reserved development time for new features. Best if your app has stabilized and just needs to keep running.
One of these is required, not optional. The app still needs hosting, monitoring, and bug fixes to keep running after month 6 — so you must stay on either the Growth Retainer or the Basic Maintenance Package. Without one of these in place, the app can break, go offline, or stop being maintained.
By Tier
What each option costs, by package tier.
Your standard Growth Retainer rate depends on which package tier your app was built on.
| Tier | Standard Rate |
|---|---|
| Tier 1 — Core Chassis | |
| Growth Retainer (Months 1–6, Mandatory)Full scope at the standard monthly rate. | RM 2,500/month |
| Option A — Continue Growth Retainer20% off, full scope continues. | RM 2,000/month |
| Option B — Basic Maintenance50% off, hosting + critical fixes only. | RM 1,250/month |
| Tier 2 — Growth Chassis | |
| Growth Retainer (Months 1–6, Mandatory)Full scope at the standard monthly rate. | RM 3,500/month |
| Option A — Continue Growth Retainer20% off, full scope continues. | RM 2,800/month |
| Option B — Basic Maintenance50% off, hosting + critical fixes only. | RM 1,750/month |
| Tier 3 — Enterprise Chassis | |
| Growth Retainer (Months 1–6, Mandatory)Full scope at the standard monthly rate. | RM 5,500/month |
| Option A — Continue Growth Retainer20% off, full scope continues. | RM 4,400/month |
| Option B — Basic Maintenance50% off, hosting + critical fixes only. | RM 2,750/month |
In-House vs. Retainer
Why hire one IT staff when you can have a whole team?
Hiring in-house means paying a full-time salary for one person with one skillset — and no backup when they're on leave or resign. The Growth Retainer gives you a team of 4 to 6 IT specialists behind your app, for a fraction of what one hire costs.
Hiring Your Own IT Staff
- Monthly salary (1 developer)RM 4,000–7,000
- Employer EPF / SOCSO / EIS+RM 500–900
- Hiring & onboarding time1–3 months
- Coverage during leave or resignationNone
- Skillsets coveredUsually 1
Effective cost RM 4,500–8,000+/mo
Our Growth Retainer
- Monthly retainerFrom RM 2,500
- Team backing your app4–6 IT staff
- Hiring & onboarding timeNone — starts now
- Coverage during leave or resignationAlways covered
- Skillsets coveredDev, QA, DevOps, support
Effective cost A fraction of one hire
Same or lower monthly cost than one junior hire — backed by a full team instead of a single point of failure.
FAQ
Common questions about the Growth Retainer.
Straight answers about the commitment and your options after it.
Why is the Growth Retainer mandatory for the first 6 months?
The first 6 months are when an app needs the most attention — real usage surfaces bugs, edge cases, and small improvements. The retainer keeps the app hosted, monitored, and actively supported through that stabilization period.
What happens after the 6-month commitment ends?
You can either continue the Growth Retainer at 20% off the monthly rate, or move to the Basic Maintenance Package at 50% off the Growth Retainer rate, which covers hosting and critical bug fixes only.
What's the difference between the Growth Retainer and Basic Maintenance?
The Growth Retainer includes hosting, monitoring, bug fixes, minor updates, and a monthly block of development time for new features. Basic Maintenance covers hosting, monitoring, and critical bug fixes only, with no reserved development time for new features.
Can I switch back to the Growth Retainer later?
Yes. You can move from Basic Maintenance back to the Growth Retainer at any time if your app needs active development again.
What counts as a "critical bug fix" under Basic Maintenance?
Anything that breaks core functionality or stops the app from working as intended — for example, a crash, a broken login, or a failed transaction. Cosmetic tweaks and new features are not included.
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